About | Stratum Digital
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Our Story

About Stratum Digital

We help basement remodeling companies grow with professional, reliable, and results-driven digital marketing. From SEO to ads to CRM automation, our focus is measurable outcomes and long-term partnerships.

Basement remodeling marketing strategy session
Transparent Reporting Know what you spent and what you got—no fluff.
Local SEO Focus Built to win maps & “near me” searches.
High-Intent Ads Pay for buyers, not browsers.
CRM Included Pipelines & automations so leads don’t leak.

Our Mission

To build predictable growth machines for basement remodeling businesses. We blend local SEO, high-intent ads, and CRM automation to generate quality appointments and revenue you can forecast.

What Makes Us Different

  • Accountable to results — weekly reporting and call reviews.
  • Local dominance — tailored strategies by market and service area.
  • Operational excellence — pipeline discipline through CRM and automations.

Our Story

Stratum Digital was founded by Ethan Hernandez and Zach Bessey to bring a higher standard of professionalism to contractor marketing. We combine creative strategy with rigorous execution so you get steady leads and better show rates.

Today, we partner with select remodeling teams to scale capacity without sacrificing quality.

Our Core Values

Principles that guide every campaign, call, and conversation.

Professionalism

Clear communication, punctual delivery, and clean execution — every time.

Reliability

Systems that work consistently so your pipeline and schedule stay full.

Results

We measure what matters: qualified leads, booked appointments, and revenue.

Meet Your Team

Two founders, one mission: help great remodelers grow with integrity.

Zach Bessey headshot
Co-Founder • Automations & Client Fulfillment

Zach Bessey

Process-driven operator who builds the systems—CRM pipelines, automations, and optimization—so results keep compounding.

Ethan Hernandez headshot
Co-Founder • Sales & Client Acquisition

Ethan Hernandez

Front-facing strategist who meets prospects, understands goals, and drives partnerships that turn into booked projects.

How We Partner

Simple steps to launch, learn, and scale.

1

Discovery

30-minute call to understand your goals, markets, and capacity.

2

Plan

SEO/Ads/CRM roadmap with targets and timelines.

3

Launch

Tracking, campaigns, and automations live — fast.

4

Optimize

Weekly reporting and call reviews drive ongoing gains.

Work With Us

Ready to grow with a reliable partner?

We’ll audit your presence and build a tailored plan for your service area, budget, and capacity.

Prefer to pick a time now? Book directly using the calendar →