Services | Stratum Digital
What We Do

Services that Drive Appointments & Revenue

Built for basement remodelers: Local SEO, Google Ads, Meta Ads, GoHighLevel automations, and high-converting landing pages or full websites—measured and optimized weekly.

Local SEO — map pins & local presence Core

Local SEO

Rank for high-intent searches in your service areas and generate steady inbound leads.

CRM & automations — pipeline & alerts Operations

Automations (GHL)

Capture, nurture, and close with pipeline visibility and automated follow-ups.

Digital advertising — creative workspace and metrics Growth

Google & Meta Ads

Launch high-intent Search/PMAX and Meta campaigns that fill calendars without wasted spend.

Local SEO

Own the Map Pack & Local SERPs

From technical fixes to content and citations, we build authority so homeowners find you first when they’re ready to start a project.

  • Technical SEO — speed, schema, site architecture
  • Local content — service-area pages & blog posts
  • GBP optimization — categories, posts, Q&A, photos
  • Citations & links — relevant local directories & PR
  • Call tracking — attribution down to the keyword
Local SEO visual
Team using CRM pipelines
Automations (GHL)

A Pipeline You Can See, Measure, and Scale

We implement pipelines, automations, and reporting so every lead is contacted and nurtured.

  • Lead capture — forms, chat, and calls flow into your CRM
  • Automations — SMS/email nurtures, reminders, and no-show flows
  • Calendars — booking widgets + A2P compliance
  • Dashboards — stage conversion & revenue reporting
  • Playbooks — scripts, objection handling, and KPIs
Google & Meta Ads

High-Intent Campaigns that Book Real Jobs

We design targeting, creative, and landing experiences that attract ready-to-remodel homeowners—then we track every call and form into your CRM.

  • Platforms — Google Search/PMAX & Meta
  • Landing pages — fast, persuasive, conversion-focused
  • Optimization — budgets, bids, audiences, and negatives
  • Attribution — calls, forms, calendar bookings → CRM
Ad operations dashboard
High-converting pages & funnels
Web & Conversion

High-Converting Landing Pages & Websites

Offer-led copy, credibility blocks, and frictionless booking—built fast and measured properly.

  • Landing pages tied to specific offers & campaigns
  • Site performance: LCP/CLS best practices, image optimization
  • Tracking & form/call attribution
Reputation

Reviews that Win the Next Job

Automated review requests post-project, Google Business Profile updates, and reputation monitoring to stand out in local search.

  • Automated SMS/email review flows
  • GBP posts, services, & photo cadence
  • Review widget embeds on site
Reputation management
Analytics dashboards — pipeline & attribution
Analytics

See What’s Working — and Do More of It

Dashboards that tie ad spend and SEO activity to calls, bookings, and revenue in your CRM.

  • Call tracking + source/keyword attribution
  • Stage conversion and sales velocity
  • Weekly reporting & optimization cadences

Simple Engagement, Clear Starting Rate

Every scope is tailored to your market and capacity—no cookie-cutters, no long-term contracts. If you’re a basement remodeling company serious about adding qualified appointments, we’ll map the plan and own execution.

Ad spend billed separately. GoHighLevel software billed at cost. Setup fees may apply depending on scope.

  • Month-to-month engagement, weekly optimization & reporting
  • Local SEO, Google/PMAX & Meta Ads, and GHL automations available
  • Offer-led landing pages or website work as needed
  • Attribution into your CRM so you can see pipeline, not just clicks

Bonus for booking

Free market audit & roadmap

On our call, we’ll review your service area, competitors, and current assets—then outline a no-fluff plan with priorities and timelines.

  • Quick audit of search visibility & GBP
  • Offer concepts and landing page recommendations
  • Suggested media budgets & next steps

Answers to Common Questions

Most accounts launch in 7–14 days, including tracking, pages, and core automations.

What do you need from us?

Service areas, project photos, budget, and access to ad/analytics/CRM—we handle the build and ongoing optimization.

Which platforms do you run?

Google Search/PMAX and Meta. We select based on buyer intent and your market.

Will this integrate with our CRM?

Yes. Forms, calls, and calendars connect to your pipelines with attribution.

Let’s Build Your Growth Plan

See how many appointments we can add this quarter

Book a strategy call. We’ll audit your presence and map a step-by-step plan for your market.